Attractions and Enterprises

 

Waupaca Record

June 29, 1905

 

ATTRACTIONS OF WAUPACA AND ITS MANY ENTERPRISES

PEN PICTURES OF THE FEATURES THAT CONSPIRE TO IT’S SOCIAL

AND ITS BUSINESS LIFE

Unrivaled Scenic Enchantments and Commercial Allurements Which

Make It The Gem of All Wisconsin Towns and Cities

 

            Amid the sylvan shades of northern Wisconsin, nestling like jewels in an emerald setting, is a string of glimmering lakes.  Two foam-flecked streams, rushing madly from rock to boulder, push their way to these waters from the east.  In the chaste embrace of the streams and within easy driving distance of the placid, sun-kissed lakes is Waupaca. 

            Any stranger with an eye for beauty who visits Waupaca will fall in love with the place.  I saw it the first time at night.  A full moon made objects stand out bold and distinct against dense, black shadows, while numerous orange flames imprisoned in their tiny bulbs gave an artificial splendor to this midnight radiance.  The scenic glories of the place remained hidden, however, until a morning sun revealed them studded and gemmed with dew.

            There are no towering peaks in this region.  There is no lofty eminence from which to view the panoramic glories from below. If there were the senses would be regaled with a succession of scenic enchantments that stretch away into tinted mists and shadowy distances.  Glowing with life amide the verdant splendor is the gem of Wisconsin – Waupaca.

            Through leafy arches and deepening vistas, one gets a glimpse of drifting sunshine.  Fields, hills and meadows are flanked with a riot of shrubbery and foliage.  Catbird, bobolink and robin break the quiet with their harmonious notes but there is no other sound.  The smoke, the harsh, grating noises of the city, the insane rush of the maddening throng, are not part of Waupaca.  They belong to another world, to a world that the cars have left far behind.

            Entering Waupaca on the Wisconsin Central from either direction, there is no suspicion from the car windows of the scenic witcheries, the business possibilities and the architectural attractions of this city.  These are hidden by banks of foliage that shut out the view.  The beautiful business blocks and beautiful homes are not seen.  But Waupaca is rich in many things that give it not only a citified appearance but make it an ideal place in which to live.  The city boasts of a population of about 5,000 with a prosperous surrounding agricultural country that is the backbone of its business life.

                                                                        Well Equipped City

            There are about thirty-five elegant business places, including two department stores.  Fire and enterprise have much to beautify Waupaca’s business blocks.  Eye sores have long ago been swept away.  The streets are marvels of smoothness.  They are macadamized, clean and well kept and the walks are broad and largely of cement.  And you are always on the walk.  They reach to the city limits.  Two banks, three newspapers, four hotels, and a variety of fine stores, two starch factories, two lumber mills, a woolen mill, a cigar factory, a marble shop and a horticultural nursery are among the business attractions. While wheat was once extensively raised the chief product of the farm is now potatoes, which this summer have not brought the customary price, owing to the enormous crop last fall throughout the country.  The business life of the place is in the hands of young men, a head of gray being seldom seen behind the counter.

            Waupaca boasts of many beautiful homes and the enterprise and patriotism of the community can be traced even to the well-kept lawns and beautiful properties.  There seems to be a rivalry to see who can keep his place looking nicest.

            Two modern school buildings and seven churches testify to the intellectual standard of the community.  Among the churches are a Baptist, Methodist, Episcopal, Catholic, Danish Methodist and two Danish Lutheran.  Among the public edifices is the Masonic building, the Danish Society building and the court house, which occupies a square surrounded by lawn and shade.  The Odd Fellows expect to put up a handsome building and have the matter under consideration.  There are two lodges in flourishing condition, while the Masons are represented by a wealthy blue lodge and the Royal Arch degree.  Water is secured from a reservoir, which is supplied by the pumps of the water works from one of the streams.  A well-equipped fire department which has, among other apparatus, a hook and ladder drawn by horses, and a well-drilled hose company that occupies the city hall building in the heart of the city, is always ready for any emergency.  The water pressure is equal to all demands for protection from fire, but it is the intention eventually to feed the mains for domestic purposes from a series of wells.

                                                            The Chief Attractions

            Most of the residences are heavily shaded, and beautified by smooth lawns and shrubbery.  The streets are well graded, and the macadam roads have a bluish tinge that contrasts beautifully with the bordering green.  The interior arrangement of the homes is artistic.  Some of them deserve special mention, yet if this were done it would be difficult to know just where and when to draw the line. 

            The city has an excellent water works system. Waupaca made the mistake some years ago of not purchasing its mains low enough.  The result was disastrous and with other errors about the plant interfered seriously with the operation of the system.  Eleven months ago the city secured the services of C.H. Phillips, who was appointed superintendent.  Pipes were relaid and other improvements were made under his direction which resulted in perfecting the system. The engine has a pumping average of 65,000 gallons of water, and a pressure of sixty-five pounds is maintained, which can be increased in an emergency.  It is now the intention to put in a system of wells to be used for domestic purposes.

           

VARIETY A FEATURE OF LOCAL ENTERPRIZES

                                Business Concerns Who Occupy a Field Practically Their Own

            In reviewing the business places and the men who have assisted to the commercial success of Waupaca it becomes necessary to take under consideration the large enterprise of which S.P. Godfrey is at the head.  In fact the implement establishment which he has built up has assumed such propositions that the owner has yet found no one roof large enough to shelter the entire plant.  Mr. Godfrey has made it a business principle to deal only in the best farm tools.  He has also added in response to popular demand organs and the famous Hamilton pianos, the sale of which has been placed in charge of Charles Peterson.  At Godfrey’s warerooms may be found the Bement and Deere plows, McCormick harvesters, Studebaker carriages, Dowegiac drills besides other famous implements, including rakes, hay tools, mowers, binders and in fact every modern labor saving appliance that can be used on the farm including cream separators and gasoline engines.  “Prices and the right kind of goods have been my best advertisement,” the other day.  Recently he bought out Gallagher & Co., on Fulton Street but he is still managing his two warerooms separately.

                                                            Stone Front Shoe Store

            Among other city airs that Waupaca has arrogated to itself in recent years is a store devoted exclusively to the sale and repair of ladies’ and gentlemen’s boots and shoes.  The business, which was opened up last October by T. Nelson, occupies a handsome, new, brick building on Fulton Street.  “Go to a doctor for medicine, a baker for pies, a lawyer for advice,” is an old saying that has been put in as many different ways as there are words to put it.  It applies to shoes as well as to other trades and if the advice is followed the shoe store will be one of the most flourishing establishments in the city.  Already residents of the entire county are coming to recognize the fact that some tempting bargains are to be had and that almost any purse can be accommodated.  Among the grades of goods handled are E.P. Reeds’ shoes for ladies and Sidwell Thompson’s footwear for men, besides Budd’s famous baby shoes.  A complete repair shop is kept in the rear of the handsome and roomy store, where every kind of mending is done, and where a flattering business is being had.  During Mr. Nelson’s absence the store is in charge of Seth Ballard, who has a large circle of friends in Waupaca county, where he is well known.

 

 

                                                            O.G. Anderson Land Co.

            Perhaps no business firm in Waupaca offers more alluring bargains than the one of which O.G. Anderson is at the head.  The propositions are in the shape of rich farm and timber lands and it is necessary only to mention the fact that many of these properties are located in Price and Gates counties, to establish the value of the realty in the mind of the reader.  From the viewpoint of location they are unsurpassable and the wonder is that these bargains have not been already snapped up by outsiders.  A specialty is made of exchanges.

            No other county in the state offers finer opportunities to the agriculturist or speculator and for this reason alone it is safe to assert they will not go begging.

            In the way of city properties some splendid bargains have been handled by the firm.  The land company has just sold the roof from over its own head, so to speak, having disposed of the fine brick building on Water street for 160 acres of land, and Mr. Anderson is now looking for a suitable office.

                                                                        Brooks & Root

            Probably no man in the county is better known than T.B. Root of the firm of Brooks & Root.  And what is said of Mr. Root also applies, in a measure, to the firm which is well and favorably known for long distances in every direction from Waupaca.  Mr. Root, who is a practical miller, was one of the first men to put in rollers when they first came into use in this section.  The firm which does a large business in feed and flour, has the exclusive agency in this county for Pillsbury’s Best, Gold Mine, Big Joe, Garland and other famous brands of flour.  Mr. Brooks gives his entire time and attention to a store at Dartford, which leaves the management of the local store entirely in the hands of his partner.  During his absence the business is in charge of T.W. Secor, a life-long resident of the town, who has a host of friends not only in Waupaca but throughout the county.

                                                            W.D. Miller     

            A business in which every merchant in the city is more or less interested but which makes little or no display is the one under the management of W.D. Miller on Union Street.  This is the National Express office.  This line is too well known in almost every part of the country and carries goods to about every part of the habitable globe.  Mr. Miller by his genial and business-like bearing has made many friends here during his six years of residence.

            Located in the same building with the National and in fact sharing the same office is the Western Union, which transmits messages to all parts of the world.  The office does a large business here, customers finding the old way the best were celerity is desired in sending a message.  The local office is also in charge of Mr. Miller.

                                                                        Albert Breit

            A city the size of Waupaca that can boast of a store devoted exclusively to the sale of sporting goods is not often encountered.  Albert Breit, who conducts the store on Main Street, has been in this business over fifteen years.  The windows are as attractive as those of any city store and the stranger is surprised at the completeness and variety of the stock. Baseball goods, including bats, masks and gloves are shown besides guns, pistols, ammunition, fishing rods and tackle, bicycles, handsleds, shaving sets, paints, oils and musical instruments find a place in the stock.  Mr. Breit has a complete repair shop in the rear to which special attention is given and where all kinds of repairing is done.

                                                            Chris. J. Pommer

            A business man who is well known throughout the country, yet who has a business that does not attract as much attention as some other lines is Chris. J. Pommer whose establishment is located at the corner of Water and Division streets.  Mr. Pommer has been in his present location only about two years, although it is by no means his first venture in Waupaca, but his business dealings, owing to the important character of building material, extend beyond the boundaries of the state.  He handles, among other things, coal, cement, plaster, brick and lime in large quantities, and the business is constantly growing and spreading.  Mr. Pommer, who has made his home here for years, is respected by a large circle of business and social friends.

 

 

                                                            Downey’s Granite Works

            In the realm of business life there is no trade more honored than that of the marble cutter.  It is a business linked with the earliest history of civilization and carries the educated mind back to the classical days of Rome and Greece.  Small wonder is it then that more than ordinary attention is attracted to the marble industry conducted by Dan Downey. In the silent necropolis where so many of Waupaca’s former citizens are lying in the last long sleep, are numerous evidences of Mr. Downey’s fine handicraft.  Chaste monument and handsome sarcophagus testify in mute but polished language to the skill of the carver and sculptor.  Mr. Downey, who has been in business here since 1878, was the only marble cutter in the county when he began.  He has erected some fine stones in the cemeteries of this vicinity, one of the most noticeable being the $1,300 shaft on the Clement’s plot at Stevens Point.  Mr. Downey has occupied the brick block on Main Street, where he now is since 1882.

                                                            Chris. Hansen, the Photographer

            There is not in this section of the state another photograph gallery, which can make the display of artistic work to be found at Chr. H. Hansen’s portrait parlors.  Mr. Hansen, who has been in Waupaca for twelve years, was formerly in partnership with J.F. Knudsen. His gallery on Union street is equipped with the best apparatus and a specialty is made or portraitures and artistic poses.  The gallery is admirably adapted for first class work and occupies the entire upper floor of the building he is located in.

                                                            Mrs. Burns’ Dressmaking Shop

            Waupaca has a variety of business enterprises, but to the feminine mind most important of them all is the dressmaker.  In fact, without a first-class artist in this line the local list of business enterprises would be incomplete.  Mrs. C. Burns of Main street has one of  the leading establishments of this kind in the city and she is kept constantly busy with a class of business that includes almost every kind of needlework.  Mrs. Burns has been in business here eighteen years, although she has been in her present location but one year.

                                                            Lars Larson, the Ice Man

            Waupaca is not as large as Chicago but it enjoys a monopoly on one line of business and the business is not in the hands of a trust at that.  It has a flourishing ice plant, conducted by L.S. Larsen, and the local field is well supplied with ice at a reasonable cost.  The local plant has solved the question of keeping things over night for many a family that found the cellar treacherous or unreliable for fruit, meats and other perishable goods.

            The plant also has made it possible to enjoy cooling summer drinks and morning headaches in Waupaca as comfortably as the city man who has to lock his little chunk of trust ice in his safe so that the office boy and relic hunter won’t run off with it.  Mr. Larsen cuts the ice from the lake in the rear of his residence.  It is clear as crystal, eighteen inches thick, and the plant is the only one within a radius of ten miles.  Mr. Larsen also cuts ice for the Soldiers’ Home and fills the ice houses for the lake hotels.

                                                            Waupaca Record

            To avoid a mention of Waupaca county’s favorite paper, The Record, would be to ignore a prominent factor, in the upbuilding of the social, business and intellectual life of Waupaca, which ahs been one of the most effective influences in it. Conservative, in its opinions and complete yet concise, graceful and accurate in its news columns, the paper has ingratiated itself into the hearts of the reading community in a manner that has made its weekly appearance eagerly sought. It is safe to venture that The Record is the favorite paper of a majority of the intelligent portion of this community.  Its news pages are a reflection of the happenings of the entire week and its items are edited with painstaking care, assuring the reader all the news in a bright, crisp, concise form. “If it happens it’s in The Record,” and nothing is omitted that is fit to print.  It is a paper that the parent can put in the hands of the child with perfect safety and in its preparation the editor is governed by the loftiest motives.

            The equipment of the office is complete and includes besides a fine job printing plant, a typesetting machine, a convenience rarely found in printing offices in cities the size of Waupaca.

                                                                        Star Bakery

            No one can pass the bakery of R.P. Hansen without being regaled by the appetizing odors which sweep through the screen doors.  Everything that can be found in a first class bakery is found at Hansen’s.  Tempting cakes, pies and breadstuffs made from the best material fill the shelves and the bakery is always busy.  A lunch room and ice cream parlor is also one of the features of the store.  The store, which has been occupied by Mr. Hansen about two years, was fixed over especially for this bakery and is admirably adopted for such a business.  Business is drawn from the entire county, and Mr. Hansen, who is a prominent Odd Fellow, ships a large amount of goods outside of the city.

                                                            Mayor Lea’s Store

            In the list of attractive business places which dot the main street of Waupaca is Lea’s elegant furnishing store.  For several reasons the store is one of those to receive particular attention in moving through the village whether you are on foot, driving or passing in one of the up-to-date hotel buses.  A complete and elegant and high grade line of furnishing goods, hats, shoes and clothing, is kept and this is attractively and alluringly displayed in the windows and upon the shelves.  Mr. Lea’s prices and excellent judgment in the selection of goods are factors which have brought the store to the front and made it a favorite place for finical dressers.  Mr. Lea enjoys the distinction of being mayor of the city and he has filled the office in a manner which reflects luster upon his regime.

                                                            Matthews Tailoring Co.

            There is perhaps not a store in Waupaca that has a more metropolitan appearance than the one conducted by the Matthews Tailoring Co., on Main street.  So far as appearances to a person might be in front of a city custom tailoring establishment.  The variety is there, and the arrangement of the whole interior is artistic.  Spring patterns have been pretty well sorted out but there are excellent patterns left and there are plenty of staple browns, blacks and blues in all the desirable weaves.  A force of skilled workmen is employed and there is something in the place that suggests quiet elegance, at least so far as the stock is concerned.  The customer who selects a pattern at this store will be well and becomingly attired so far as suiting and fit goes.

                                                            Bergfors, the Tailor.

            Attracted by the beauty of Waupaca and the enterprise of its citizens, H. Bergfors left Ripon five years ago and opened a tailoring establishment in this city.  His first impressions of the place have never been disappointed.  The business, although slow at first, has increased until today customers are drawn from a large territory outside the city.  Mr. Bergfors’ shop is constantly filled with work as he has found it profitable to make a specialty of fine repair work.  Pleased customers have been his strongest drawing card and a customer who has sent a suit to the shop to be pressed or repaired has been ready to patronize the place a second time.

                                                            Chady’s Millinery Store

            In the millinery world of Waupaca there is no name better known that that of Mrs. M.E. Chady.  She has been in business here for a period of sixteen years and during that time an extensive business has been established, customers coming from as far as Wild Rose and other distant points to do business with her.  Mrs. Chady’s attractive store, years ago, came to be recognized as the emporium for fashionable and artistic headgear and the rich and beautiful shelves on which her attractive stock is displayed testify to the accuracy of the assertion.  Each fall and spring Mrs. Chady makes a special visit to the large cities to ascertain what there is new and lovely in fashionable headgear with the result that her customers always look as if they had been served by a city milliner of unerring judgment and artistic taste.

                                                            Holly’s Furniture Store.

            Twenty-two years of residence in Waupaca has been one of the factors which with honest dealing has conspired to build up a large trade for A.J. Holly the furniture dealer.  His stock not only comprises the best goods but his prices have been an attractive factor in putting the business on its present high plane.  Mr. Holly has occupied the present location about fifteen years and the stock includes everything carried by a first-class store of this kind, including iron bedsteads, dining room, bed room and parlor suites, lounge chairs and other pieces.  The firm also does an extensive undertaking business, which is one of the features of the trade, a fine line of caskets being carried.  Roy and Robert Holly were recently taken into partnership by their father.

 

 

                                                            Fonss’ Restaurant

            An eating house that is growing in popularity is the one in the handsome building occupied by the Danish Home society at the corner of Main and Granite Streets.  Meals are served there at all hours, but it is during a dance or after a theater that the store is kept busy.  Ice cream, candy and cigars are served there and Mr. and Mrs. Conrad Fonss, who are in charge of the place, are kept busy.  Mr. and Mrs. Fonss have been in the country ten years, eight of which have been spent in Waupaca.  Two years ago they made a visit to the old country, where Mr. Fonss was formerly a dry goods merchant.  They have been in charge of the restaurant for about six months and a more popular couple has not had charge of the place since its establishment by the Danish society.

                                                            Blue Front Restaurant

            One of the most popular eating resorts of the city is the Blue Front Restaurant on Fulton street.  The restaurant has been under the direction of C.W. Chesley for a period of about eight years, and draws a large trade from Waupaca and the surrounding country.  Smokers’ materials and a good stock of candy, cigars, and tobacco, besides soda water, is kept on hand.  The restaurant is a favorite place for baseball enthusiasts who make it their headquarters during the baseball season.

                                                            A.F. Larsen, Barber

            Of the young men who are established in business for themselves in Waupaca none perhaps have a larger acquaintance than A.F. Larsen, the barber.  Mr. Larsen, who has been in business here for a period of ten years, has a pleasant shop in the basement on Main Street, under Lund’s harness shop. During the busy hours of the week two chairs are used and the shop also has baths, which are well patronized.  Cleanliness and neatness are agreeable features and a patron is assured of first-class service.  Mr. Larsen has a good city and country trade and the place is one of the most inviting in the county.

                                                            Barber Shop of F.E. Paronto

            Of the desirable barber shops of which Waupaca boasts is the tonsorial parlor conducted by F.E. Paronto, on Union street.  Mr. Paronto has been here since the spring of 1893.  During his twelve years of residence he has built up a fine trade in this and the surrounding territory.  He has a well-lighted airy-looking shop and the location between two of the leading hotels of the city, could not be more convenient.  Mr. Paronto some years ago conceived the idea of putting in a stock of musical instruments as a side issue and he has built up a flourishing business.  He keeps all the small stringed instruments, including violins, mandolins and guitars.

                                                            Kustuck Bros.

            Neatness is one of the striking characteristics of he barber shop on Main street conducted by the Kustuck Brothers, L.E. and Paul.  The young men were formerly prosperously located in Amherst.  Attracted by the enterprising business appearance of Waupaca they came here three and a half years ago.  They were not disappointed.  The shop surpassed expectations.  Almost from the very beginning they drew a large patronage, until today it is the boast of the firm that no shop has a large trade composed exclusively of Waupaca residents.  The shop is attractive and conveniently situated.

                                                            Hickey’s Barber Shop

            Waupaca has several good barber shops.  One of the youngest, yet one of the best is conducted by James Hickey on Main Street.  Mr. Hickey came here about three years ago from Amherst and he quickly ingratiated himself in the hearts of customers.  He succeeded in drawing patronage from Waupaca, the lakes and surrounding country, and the result has been a flattering business.  He has two chairs, while a genial disposition, coupled with a frank and ingenious manner, is quickly broadening the circle of his acquaintances.  Neatness is one of the characteristics of the place and a clean shave and good hair cut is always assured patrons.

 

                                    WAUPACA FORTUNATE IN ITS SOLID BANKS

                  Fine Institutions That Form the Backbone of the Community

            When future writers attempt a review of the business attractions of Waupaca, who among them will undertake to deny to the banking institutions of the community a fair measure of credit for the influence it exerts in the city’s commercial worth and municipal splendor?  No writer would have the daring to withhold the full measure of praise for at least the influence the bank has played in the prosperity and up-building of the business community.

            Recognize it or not as one may feel inclined, without at least one institution of this kind the community is like a ship without a compass, it may keep afloat but its best energies will be in a measure wasted, and its commercial safety and prosperity will be questioned.

            Among the banking institutions of the community the National Bank of Waupaca must take a foremost place as a sound, and conservative business proposition.  It was started as a private bank in 1880 by Maj. R.N. Roberts.  Since then its business interests have expanded to their present proportions.

            There is not a safer institution in the state.  The bank, which is capitalized at $50,000, has a surplus of $20,718.33 and the president, H.E. Miles, a native of Waupaca and estimated worth over a million.  The total liabilities of $361,803.33 are offset by gilt-edged resources of equal value as the last official report will show.  Absolute safety is one of the best things the bank has to offer.  The officers are sound business men and well known in the community, the directors being H.E. Miles, E.E. Browne, Alfred Johnson, George W. Ghoca, F.W. Rosche, William Dressen and C.A. Spencer.

            Mr. Drerssen, the cashier, formerly held the position of teller and four years ago was elected to his present responsible office.

                                                            Waupaca County National Bank

            In the matter of its banking institutions Waupaca is more fortunate than many places of the same size in this and other states.  Waupaca has two banks, the Waupaca county national bank, being really the First National bank of the city, although it does not assume that title. At the close of its business on May 29, 1905, it showed total liabilities amounting to $416,040.13, with resources of the finest description equaling that sum.  These assets include United States bonds, loans and discounts, cash on hand amounting to over $71,000, besides the municipal and other bonds.  The bank which has a capital and surplus amounting to $60,000, was organized in 1890 in the law office of Charles Churchill, its president, and one of the most substantial citizens of Waupaca County.

            The vice president of the bank is L.H. Pelton and the cashier is M.F. Skinner.  These men, with Ole O. Hole and H.M. Lea, compose the board of directors.  Governed by men of this caliber it is small wonder that the institution has come to be recognized as one of the leading and most conservative banking houses of the state.

            Mr. Skinner, the cashier, is a man who enjoys the entire confidence and esteem of not only the officers of the institution but of the community, in which he has a host of staunch friends.  He has filled the position since the bank was organized and with a natural but methodical occuracy he combines a frank, unchanging and courteous temperament that has gained both confidence and patrons.

            Mr. Churchill, the president, is one of those larger calibered men who have the rare faculty of making others feel at ease, although he may tower head and shoulders above those around him.  It is that element in human nature that makes men great.  He is a man of broad ideas, of unerring judgment and of quiet and far-seeing discernment.  Magnetic of personality, as an attorney he is admittedly one of the most successful men in the county.  His ripe experience and well rounded opinions are eagerly sought by his colleagues, who frequently find it convenient to consult him upon matters where riper wisdom is needed.  Of late years Mr. Churchill’s practice has been confined to office work.

 

                                    STREET CAR SERVICE ONE OF THE FINEST

                        Waupaca Boasts of an Electric System That Wins Commendation

            A street car service in a town the size of Waupaca is something of a novelty yet the local system which has been demanded by reason of the numerous attractions near the city, particularly the lakes, has been a factor in the up-building of Waupaca and has been the means of bringing its beautiful resorts within easy reach. Before the advent of the car system, livery conveyances of various kinds were the means of travel between Waupaca, the Soldiers’ Home and the picturesque lakes which are one of the chief attractions in summer.  Street cars not only cheapened the ride but shortened the distance, furnishing at the same time a more comfortable means of travel.  The road has 4-3/4 miles of track in excellent condition and plenty of equipment in the way of rolling stock to meet all demands.  It has been the means of increasing valuations along its line and has undoubtedly been a strong factor in increasing the popularity of the resorts which attract many visitors in summer.  The property, which is well managed and well kept up, has its own power plant.  Regular trips are made summer and winter between the depots and the lakes, the number of cars being increased as needed during the warm months.  The officers are A.M. Penney, president; P.M. Olfson, treasurer, and Irving P. Lord, secretary and general manager.  A more desirable piece of property cannot be found in the state.

 

                                    SOME FINE HOTELS THAT ADD PRESTIGE

                        Local Hostelries Assure Visitors With the Best of Entertainment

            Provided as Waupaca is with every thing to make it an ideal city, it is natural to presume that it will not be backward in that most important of all acquisitions – hotels.  About the first subject and the most natural one to encourage the attention and interest of the stranger is the place where he is to be entertained during his stay.  All his arrangements necessarily revolve about this subject for the hotel can make his visit pleasant or the reverse.

            But of its hotels Waupaca may justly feel proud.  This is not idle boast, not an idle encomium uttered with no deeper motive than to bestow praise.  It is a truth that every traveler, who has the good fortune to visit Waupaca, must acknowledge.  The building do not, perhaps, betray the imposing architectural splendor of a pretentious city hostelry, but there is a hospitality, a wholesome geniality, a genuine, open hearted, friendliness that forces itself upon the stranger and makes him feel at ease and at home.  The leading hostelries are the Gordinier and the Park Hotel.

            The Gordinier is at he corner of Main and Union streets and in general appearance it is far superior to the average hostelry in towns of this size.  Of the accommodations a passing word only is necessary.  They are equal in excellence to the best to be found in a first-class city hotel.  The display of silverware may not be so imposing, but the menu would bring pleasure to a monarch and would do justice to a hotel making greater pretensions.  Above all there is enough and everything is well cooked, while there is a satisfying, if not bewildering variety.  Things are cooked in plain English and served the same way.  It is toothsome, although without the French frills that adorn the city bill of fare.

            Mr. Gordinier has been in charge of the present hotel over three years, 1902, when he sold out the Park hotel, which he had conducted about three years.  The hotel, which has thirty commercial rooms, is equipped with every modern convenience, including baths, electric lights, steam heat and telephone service.  The location is admirable, being in the heart of the business section, within a block of the street cars.  Mr. Gordinier came here in 1856 from New York state with his father.  He has been in the hotel business for years, having managed hostelries in Michigan and South Dakota.  Long experience has taught him those pleasant arts which conspire so much to the comfort and convenience of the guest.

                                                                        Park Hotel

            All that has been said in the fore-going lines about hostelries applies with particular force to the Park hotel.  People who are fortunate to stop at this delightful hostelry may rest assured they will be well entertained.  To refer to the accommodations, more than to say they are first-class, is almost a waste of space.  It is not really the purpose of this article.  I desire, however, to call particular attention to its surroundings, to its picturesque location, its home-like appearance and to the peace, rest and contentment that one finds under its hospitable roof.

            The spot seems by nature to have been designed for a place where man and beast may rest.  There are sixty-four clean, airy, well furnished rooms lighted by electricity and heated by steam in winter, but the most charming place in the hotel is the dining room.  Looking out of he window the eye meets visions of blue sky, foliage and refreshing lawns.  The vista is enclosed by a riot of shrubbery, cool shade and green grass.  In the sun-washed branches of the trees birdsongs break the quiet by day and the chirp of insects is the only sound at night.  The place is but a step from the business heart of the city, but in that step worry, care and noise can be left behind.  A bus takes guests to and from the depots, which are also reached by the cars in their trips to and from the lakes, the great attraction of Waupaca.  Everything the season affords is found pure, sweet and clean upon the table.  One is impressed with the neatness and wholesomeness of everything.  There are good bath rooms and telephone service also for the convenience of the guests.  L.L. Jenks, the present proprietor, has a genial welcome for everybody.  He bought the place about one year ago, coming here from Oshkosh.

                                                                        Hotel Wagner

            Among the new comers to Waupaca is Fred Wegner, who last Christmas bought the Granite hotel, a popular hostelry just south of the Danes’ handsome society building.  The hotel, which is very conveniently located for transient or local guests, has sixteen single rooms, besides several large double ones.  These are exclusive of the apartments occupied by Mr. Wegner and his family and they are nearly always full.  The hotel, which has been a popular one for years was formerly conducted by Fred Peterson, but under the genial direction of the present owner the popularity of the hotel is rapidly increasing.  Mr. and Mrs. Wegner, who came here from Helvetia, Wis., have made many friends since coming here.  The most convenient feature of the hotel is the street cars which pass the very doors of the hotel.  For a $1.00 per day house, the hotel is recognized one of the best in this locality.

 

                                    UP0\-TO-DATE MERCHANTS ADD TO CITIES WEALTH

                             Mercantile Fields Largely in the Hands of Younger Men

            One of the most attractive business establishments in this section, and one of the first to catch the eye of the stranger, is the large department store of J.E. Cristy.  The store, which occupies a conspicuous and commanding corner in the business center of the town, is a monument to the energy and enterprise of its backer and shows what push and determination will accomplish when combined with business ability and a liberal though judicious use of printer’s ink.  Mr. Cristy saw his opportunity here and he grasped it.

            Mr. Cristy, who came from Ringwood, Ill., has occupied his present quarters since March 15, 1904.  The arrangement of his beautiful store is similar to all emporiums of this description.  The shelves of the main floor are gorgeous with the varied colors of staple and fancy dry goods.  Shirt waists, dress goods, ribbons, notions, embroideries, laces and other fineries are shown upon one side, while the other is devoted to men’s and boys’ furnishing goods, clothing, shoes, hats, trunk and traveling suit cases.  In the rear of the main salesroom is the millinery department, one of the most complete of the store.  It is in charge of Miss Spaulding, an artist in this line of work.

            The upper floor is devoted to ladies’ furnishings, ready made suits, laces, curtains, draperies, and dressmaking parlors.  The basement is really the bargain department.  Here one may find almost everything from a croquet set and flour sifter to a rug or a cake of soap.  Tinware, earthen ware, china ware, umbrellas, books, carpets, oil cloths, mattings and even phonographs are to be found here while the bargain counter, which resembles in its variety the counter of a ten-cent store, has everything form a hammer to a complete shaving outfit.

            The store, which employs an average force of seventeen clerks, is a living denial to the statement that “there is no use in advertising.”  It proves that liberal advertising, judiciously placed, always pays largely for by advertising the store has reached its present proportions from a modest beginning.  The commercial value of such stores to a community is illustrated by the fact that people come twenty miles and more to do their trading.  Such a store is worth more to a community as a business proposition than a small factory that is in operation only half the time.  It brings the people.

                                                            The Fair Store

            Waupaca boasts a department store that is one of the most complete if not the largest outside of a city.  This is The Fair.  The store started from a modest beginning scarcely eight years ago, yet there is hardly an article in the field of domestic economy that is not carried by the firm.  The growth of the store has been almost phenomenal.  Its development has been so rapid that in the eight yeas the firm was compelled to move three times in the endeavor to secure adequate quarters.  In January the firm moved to its present location, which was formerly occupied by the Union Store.  The place was fixed over and remodeled until now the store is convenient for all purposes and presents an up-to-date attractiveness, very pleasing to the shopping eye.  Over 2,700 square feet of space are occupied by this emporium, which extends from basement to second story and has a frontage equal to three ordinary stores.

            Very few metropolitan stores carry a greater variety.  Forty people are usually employed and the firm draws trade for distances of over twenty-five miles.  The interior arrangement shows order and system.  A feature not ordinarily seen even in department stores is a complete harness shop in the basement.  The glassware, tinware, crockery ware, hardware, grocery and toy departments are all in the basement after the style of the city department store.  Lampson’s electric cash system is used while an elevator in the rear adds to the convenience of the establishment.

            On the ground floor are the dry goods, notions, jewelry, music, furnishing goods, shoe and clothing departments.  The departments for men and women’s shoes are separated.

            One must go to the second floor for the millinery, ladies’ and children’s ready wear, the rich laces and draperies, the bargain section, straw goods, carpets, rugs, vehicles, trunks and this class of goods.

            A novel feature on this floor is a nursery.  Here parents can care for their children in absolute privacy or let the little one sleep in one of the beautiful cots while they do their shopping.  It is a feature rarely found excepting in the very modern metropolitan stores and The Fair deserves credit for the innovation.  The dress-making department is also located on this floor in the rear.  Back of the main store are two stores 60 x 60 feet, used for ware rooms.

            Although the firm, which consists of three brothers, has three other stores, one each in Grand Rapids, Wausau and Merrill, this is perhaps the larger of the four.  The management of the Waupaca store is left entirely to N. Cohen, who is recognized as one of the most enterprising and public spirited citizens of the place.

                                                                        H.M. Lea

            When the business history of Waupaca is probed it cannot be probed far without coming in contact with the store of H.M. Lea. The store has been one of the leading enterprises of Waupaca since 1865.  Mr. Lea, the present owner, succeeding his father in the business, although he has sold goods behind the counter for thirty-eight years.  The store carries a general stock, including dry goods, notions, hats, shoes, furnishing goods and a complete line of fancy groceries.  The elder Mr. Lea built up a reputation for fine goods and honest prices which has been  maintained by his successor, who has had the place since 1883.

            Although the store still draws trade from enormous distances, in the early days it stood alone in its line and reached out still farther.  Since 1870, however, general stores have sprung up, particularly north of here, curtailing the field once held alone.  The present handsome building occupied by the store was erected in 170 and twenty-five years ago an addition had to be added, forming a sort of L in the rear.  While the store carries “a little of everything”, as Mr. Lea expressed it, a personal inspection of the windows and shelves will show that it is a little “of the best” of everything.

                                                            John Yorkson

            Upon entering the store of J. Yorkson one is impressed with the pleasing variety of good that are spread before the eye.  Dry goods, ribbons, and notions as well as plain and fancy crockery ware, glassware, shoes, groceries and other goods carried by a general store are found upon the shelves and counters in attractive profusion.  Mr. Yorkson who is a member of the Independent Order of Odd Fellows, has been in the city council for two years and is open of the most honored of that body of municipal legislators. He has been in business twenty years in his present location, which is one of the best in the city.

 

                                    ELEGANT DRUG STORES FOUND IN WAUPACA

          Local Establishments Which Deal in Drugs and Medicines

            Of the mercantile firms familiar to residents of Waupaca, perhaps, none stand out more prominently than that of C.A. Spencer, the pharmacist.  The store has been familiar to the trading public of this community over forty years, although the present location, on Main Street near the post office has been occupied about eighteen months.  The store for years was located in the Masonic building, but the establishment was cramped for room.

            The present store has an appearance of great depth but it gives no idea of the real amount of floor space as another large room is occupied in the rear of the bank.  All the purchases are delivered and opened in this room, which is also used for storing paints, oil and other heavy goods carried by the firm.

            The store is one of the best in the northwest and it is also one of the largest retail drug stores in the state.  Some idea of the amount of business done may be gained when it is stated that as high as 28,000 pounds of Paris green have been disposed of in one year alone.  Few jobbing houses in the state handle as much.

            Mr. Spencer served in the civil war with some of the greatest men of our time.  He was retirf form the army at the age of nineteen as a captain and entered the drug business in 1865.  Subsequently he went on the road as salesman but in 1873 he again entered mercantile pursuits, although during his travels he had retained an interest in the retail drug business.  He is also president of two of the most flourishing starch factories in the west, and is a large stockholder in the National Bank of Waupaca.  Mr. Spencer’s hobby, however, is the drug store.  He is recognized as one of the most public spirited men in the community and is always ready to lead in any enterprise that will rebound to the advantage of Waupaca.  The accompanying cut is an excellent reproduction of the Spencer home.

                                                                        W.J. Hocking

            If there is in the state a busier, more active, more painstaking or more courteous merchant, than W.J. Hocking, I must confess I am unable to name the man or where he is located.  There is a pleasing atmosphere of energy and industry about his store that impresses one upon first entering the place and this impression is not dissipated by subsequent visits.  The store which was purchased by the Hocking Bros. some ten years ago, includes a full stock o drugs and medicines, trusses, stationary, wall paper, painters’ materials, school books and supplies, legal blanks, musical goods and kodaks.  If Mr. Hocking is a busy man, he is also an enterprising one and a public spirited citizen. A moment’s conversation such as I had the other day will convince you of this fact.  He is a business man to his finger tips, but he is also shrewd enough to see that there can be no business without a town and that anything which helps the town helps business.  For this reason he is a valuable man in the community.  He has the welfare of the city at heart and a city can never slip very far backward where such men are behind it.  They are not satisfied unless the town is plunging ahead and they will see that it goes forward.

                                                                        C.H. Truesdell

            Upon no class of business men rests a heavier responsibility than upon the man who dispenses the medicines and compounds the prescriptions which often must decided the struggle between life and death.  Standing as he often does between doctor and patient, the druggist must be reliable, unerring, painstaking and careful while the quality of drugs must be beyond question.

            C.H. Truesdell’s pharmacy has a reputation built upon the foregoing standards that extend not only throughout the county but beyond to Mr. Truesdell who was formerly in business in Chicago seven years, has occupied his present quarters over ten years.

            His store is centrally located and in the matter of stock and equipment is one of the best in this section.

            A fine soda fountain in front with all the up-to-date drinks has won a high reputation.  The stock is the usual one carried in a first-class drug store.  Mr. Truesdell also has a very complete news stand where all the periodicals of the day, as well as all the leading newspapers are to be found.  Prompt and courteous dealings has built up the large trade enjoyed at this store.

           

                                    LOCAL STARCH FACTORIES ARE FLOURISHING

                        A Business Which Has Taken the Surplus Stock of Potatoes

            One industry possessed by Waupaca has advertised the city through the length and breadth of the land.  It has two flourishing starch factories and probably there is not a corner of the globe where the goods are not found.  If a suggestion of humor may be indulged it is safe to assume that “biled shirts” stiffened with Waupaca starch have been unconsciously introducing the product into quarters of the earth where the community was unsuspicious of the far-reaching possibility of Waupaca’s manufactured products.  Levity aside, however, the industry is a particularly desirable one for a potato country.  It has opened an outlet for a surplus farm product which must have gone to waste if the factories were not here.  Growers have not realized a profit on potatoes this spring, but the abundance of the crop has partly made up, in some cases, the loss occasioned by an over-rated and over-stocked market.  The factories also, have taken advantage of the market and put in a surplus in anticipation of a stiffer price when conditions are different.  Potatoes won’t keep but starch will and the surplus tuber has therefore been converted into shirt polish.

            The first starch factor was established in 1890.  The plant was equipped with the best machinery and the first year’s output was very satisfactory for an infant industry.  Since then the plant has turned out from seven to eight tons of starch per day and steady employment has been given to a number of men.  The officers, who are numbered among the substantial business men of Waupaca, are J.H. Woodnorth, president; J.H. Evans, secretary, and Amy Roberts, treasurer.

            The Union Starch factory was erected in 1899.  The venture proved successful and the business has been encouraging to its promoters.  Some idea of the business may be gained from the fact that 100,000 bushels of potatoes were consumed the first year.  This is the largest amount of tubers converted into starch at this factory, with the exception of the present season, when the promoters of the plant took advantage of he market and again increased the consumption to 100,000 bushels.  With these two exceptions, however, the average consumption of potatoes has been from 25,000 to 50,000 bushels.  The officers whose business sagacity has been tested in other successful local ventures are:  A.M Penney, president; P.M. Olfson, vice president; Charles Sawyer, secretary; and Charles Churchill, treasurer.

 

                                                            FALLGATTER GRIST MILL

            Another strong link in the backbone of Waupaca industries is the grist mill of Fallgatter Bros.  The plant has been under this management about three years but F.R. Fisher entered the firm this spring.  The territory supplied by the mill with flour, feed and grain extends for a distance of about thirty milesin nearly every direction.  Little idea can be gained from the building of the business done by the firm annually but it is estimated that about 100,000 bushels of grain is handled yearly.  Two other mills are operated by the firm in Iowa, one of these being located in Marshalltown and the other in Applington.  The firm gives steady employment to a force of five men.  The plant is well equipped with the best modern machinery and is run its full capacity to keep pace with orders.  Even then it is barely able to keep up with the business demands made upon it.  The members of the firm have built up their business by fair dealing and by handling only the best grades of goods in their line.  It is constantly extending its field and at the present rate the time is not far distant when the capacity of the mill will be inadequate.

 

                        PROFESSIONAL FIELDS HONOR WAUPACA

                        Lawyers, Doctors and Clergy Who Make Up Local Business Life

            Waupaca’s professional life is honored by no name which is held in greater respect than that of E.L. Browne, who established the law office now continued by his son, E.E. Browne.  The elder Browne began the practice of law here in 1852 and through the succeeding years established the reputation which placed the business in the front rank of the legal profession in this state.  He has retired from active practice, leaving the affairs of his office in the hands of his son.

            Of late years E.L. Browne has spent his winters in the south.  Under the care of the son the scope of the business has been enlarged and the office continues to be one of the busiest and most prominent in Wisconsin outside of Milwaukee and Madison.  Mr. Browne, Jr., took a literary and law course at Madison, graduating with honor in 1892, when he began immediately the practice of law in the office of his father.  He has since been elected district attorney, an office which he has filled with distinction for a period of six years.  A pronounced compliment to his ability and legal and literary standing was his appointment recently to the state board of university regents.

            Two years ago W.E. Fisher also became connected with the office.  He was admitted to the bar in this state and is a graduate of the law school at Ann Arbor, Mich., where he took the law course in the University of Michigan. He has had the benefit of a literary course at Madison and is one of the most promising young lawyers of the county.

                                                John C. Hart

            Distinguished in the professional walks of Waupaca’s busy public life is J.C. hart, one of he leading attorneys of the place who came here from Oshkosh, as I understand it, about seven years ago.  I found him dignified, yet approachable and courteous to a marked degree.  Mr. Hart was in partnership with Mr. Connell until four or five years ago. He has a large clientage in the county and six years ago he was elected city attorney, an office he has continued to hold since.  Astute, diplomatic, graceful of speech and magnetic of personality, his ascent to still higher honors would cause little surprise.  He has the judicial mind of the jurist, the judgment of a well-balanced legislator and the conservatism of a man who weighs the thoughts before he expresses them, while he gives the impression that behind the speech there is a mental vigor and alertness, a vitality and originality that one associates with a keen, quick, healthy, discerning intellect.

                                                            Scott & Son

            In the list of distinguished names associated with Waupaca’s history is that of Winfield Scott, who began fifty-five years ago the fire insurance and abstract business in which he has so long been interested. Mr. Scott, who is now in his eighty-third year, retired from active business life about two years ago, leaving the affairs of his well-managed office in charge of his son, M.B. Scott.

            The fact that the business has continued to increase shows how well the affairs of the office have been conducted by the son, who has retained the old clientage and made new friends.  The firm has made a specialty of the abstract business, although insurance has received a fair share of attention.  Mr. Scott, who holds the office of police justice of the town, has ruled with a fair and just hand and is a member of the Masonic order in which he has held office.

                                                            W.M. Emmons

            Waupaca may well boast of the men who fill its professional fields.  In fact it is peculiarly fortunate in this respect, its legal ranks particularly being filled by men who are an honor to their calling. Prominent in the professional life of WM. Emmons, who has practiced in the state and county courts for a number of years.  Mr. Emmons has been successful in a number of cases that have won him clientage.  Mr. Emmons has practiced law in Waupaca for a period of six years.  Previous to coming here he was for three years in Clintonville.  Waupaca appeared to offer a more promising field and he made it his permanent  home.  Mr. Emmons, who is also the representative of some of the leading insurance companies, is now serving his third term as a justice of the peace of Waupaca county.  Loans on real estate is also a successful feature of the business conducted by Mr. Emmons.

                                                            Changes in Dentistry

            Perhaps no profession has taken such long and rapid strides in the march of progress as dentistry.  In former years the science of dentistry consisted of filling spotted teeth and pulling those that did not appear to be worth saving.  Today a poor tooth is figuratively unknown and a root is all that is necessary.  The modern dentist will do the rest.  In fact he will build a fine set of teeth upon a few roots and obviate entirely the need of artificial molars.  Machinery is being improved continually but dentistry itself is practically a perfect science.  The dentist of today is practically a face surgeon and his knowledge of anatomical structure must be as perfect as that of the physician.  One of the more recent additions to the local ranks of the profession is C.M. Olsen, who has built up an elegant and profitable practice since his residence here.  Dr. Olsen, who is a graduate of the medical and dental college of Milwaukee, has one of the most pleasant offices in the city and he has collected during his residence here a complete set of the very finest instruments.  His office is fully equipped to do the best and most modern dental work.

                                                            J.T. Bristow

            If it be true that in the march of medical science no branch of surgery betrays evidence of greater progress than dentistry, then it is also true that Dr. J.T. Bristow has during the years he has been in business, kept pace with the ever-widening scope of dental work.  Dr. Bristow, who has practiced in Waupaca for about fifteen years, is a graduate of the Ohio Dental college of Cincinnati, an institution that ranks with the best in the country.  Upon leaving college he spent some time in the east, after which he visited Waupaca.  Encouraged by its promising business future he opened an office and from the first commanded a gratifying practice which has broadened from year to year.  The fine set of instruments with which he began practice has been augmented from time to time as new improvements in apparatus and changing conditions in the method of treatment have demanded. The office today is finely equipped to meet every emergency, as well as the requirements of every branch of high grade dental work.

                                                            H.L. Cormican

            Fifteen years ago the professional field of Waupaca’s business life was entered by H.L. Cormican, then a graduate fresh from the dental college at Indianapolis.  Equipped with a fine education and the finest instruments that money can buy, Dr. Cormican quickly won the confidence of the community and built up a fine practice.  He established a reputation for the best class of dental work and time is the test which proves that the confidence reposed in Dr. Cormican and his work has not been misplaced.  Dr. Cormican, who is now located in elegant apartments in the Stetson block, has kept pace with dental improvements while his work has also benefited by the knowledge that comes from experience.  One of the most recent acquisitions to his office equipment is a new electric swinging engine, which facilitates operations upon the teeth.  The dental work turned out by Dr. Cormican is of the highest grade.

                                                            Dr. Trimble

            Honored and respected among the additions in recent years to the social and professional life of Waupaca, is Dr. T.W. Trimble.  Dr. Trimble, who is  at present comfortably and conveniently located in the Stetson building, came here in 1894.  He is a graduate of the Columbus, O., college of physicians and surgeons and in 1878 after receiving his diploma, located in Fairview, where he rapidly built up an extensive practice.  In 1886 at the solicitation of friends, he went to Stevens Point.  The same success followed him there.  He built up a generous practice but attracted by the beauty and enterprise of Waupaca, he turned his attention to the town and was encouraged to locate here.  He had an office for a time over the corner bank but afterwards moved to his present location, where he has ample quarters and enjoys a large practice.  Deeply interested in the welfare of Waupaca, he has taken a firm hold on the affections of its citizens at large.

                                                            Alfred Johnson

            An office that is well known throughout the county is the office on Union Street conducted by Alfred Johnson.  While Mr. Johnson has directed many buyers to promising bargains in real estate he gives special attention to his abstract work, a business in which he has been highly successful throughout the county.  Insurance has also been made a feature of the business and Mr. Johnson now has the leading insurance business in the county of Waupaca.

            In realty he has some flattering properties in the way of farm and timber lands.  While many of these properties are located in this county he has choice holdings in Price and other surrounding counties that will be a bargain for the right man.  Mr. Johnson who came from Denmark twenty-six years ago has been in the abstract business in Waupaca for the past twelve years.

                                                            Mrs. Emma Woodward

            Waupaca has one distinction possessed by no other city of the state.  This is a lady optician.  Mrs. Emma Woodward is not only a refractionist but an expert in her line.  At the last meeting of the State Optical society at Milwaukee she was honored with a unanimous vote to the office of vice president.  Mrs. Woodward began to practice eleven years ago and until about one year ago made regular trips to towns for some distance in every direction from Waupaca.  Some of her patients come from Milwaukee and she also draws business from as far as Phillips, Amherst, Stevens Point, Weyauwega, Dale, Neenah and Menasha.  Mrs. Woodward has a large and pleasant office on Main Street, well equipped with all conveniences necessary for her optical work.

 

                                    SOME HARDWARE STORES THAT ARE WELL KNOWN

         No City in the State Has a Finer Lot of Those Stores.

            While the hardware store of E.C. Williams is one of the largest in this section, it is also one of the oldest.  Mr. Williams has been in his present location about eighteen (illegible) business was (illegible) the handsome brick block now occupied by the store was (illegible) the site of the old one.  Mr. Williams took a partner in 1892, but this business alliance was discontinued in 1895 and since that time he has conducted the business alone.  He has held the office of alderman and is at he present a member of the school board.

            Everything is found at the store usually carried by a first class hardware establishment.  The stock includes an immense stock of tinware, cutlery, steel ranges, gasoline stoves, jackscrews, carpenters’, farmers’ and plumbers’ tools and supplies, paints, oils and varnishes, steam fittings, belting, furnaces, pumps, guns, pistols, ammunition and a variety of other goods of this character.  The store is always filled with customers, showing that the trade is extensive and far-reaching.

                                                            Pope Hardware Company

            In the front rank of progressive hardware dealers of Waupaca is the attractive store on Main street conducted by F.L. Parish and G.N. and R.I. Pope.  While the firm is a comparatively new one the members are by no means strangers to the people of this and the surrounding country.  They are all well known men who have demonstrated that popularity by successfully managing a business that is rapidly growing and spreading.  The firm, which took charge of the store, which it reshelved and extended last October, carries a fine and complete line of general hardware, including pains, oils and varnishes, cutlery, tinware, earthenware, window glass, brushes, beltings, carpenters’ tools, stoves, ranges, wringers, refrigerators and shelve goods.  They have a first class tin shop in connection and are working up a big trade in furnace and eaves draught work.  Trade has come to the firm almost without effort and it has grown so fast that many improvements to the store will have to be undertaken by the firm.

                                                            E.W. Czeskleba

            Located almost in the center of the town is the hardware store of E.W. Czeskleba.  The stock carried is complete, while the store itself is not only attractive but the goods are of the finest quality.  The stock includes a full line of cutlery, pocket knives, shears, lawn mowers, gasoline and oil stoves, steel ranges, and tinware, besides Simmons’ beautiful delft ware, firearms and ammunition, paints, oils, varnishes and window glass.  A specialty is made of the celebrated Keen Kutters tools. A large stock of farm and carpenters’ tools is also carried.

                                                            OLSEN’S RESTAURANT

            A popular resort, particularly for the young people, is the restaurant and ice cream parlor of W.J. Olsen on Fulton Street, in the rear of the bank.  Meals are served at all hours, night or day, and a good city and country trade has been built up.  Besides the regular bill of fare Mr. Olsen keeps a good supply of soft drinks besides candies, cigars and tobacco.

 

                                                BEAUTIFUL GOODS ON JEWELRY SHELVES

                                    Gorgeous Effects in Gold, Silver and Precious Stones

Prominent in the list of enterprising merchants who have added to the general wealth of the city through their own business sagacity;, is C.M. Hall, the jeweler and optician.  The store is one of he handsomest in Waupaca.  Shelves and show cases reflect the rays of flashing gold and silverware, while tiny jewel cases gleam and sparkle with their precious contents.  The stock includes, besides a fine line of rings, emblems, charms and ornaments, watches, fancy clocks, cut glassware, gold chains, bracelets, gold and silver tableware and other rich effects suitable for birthday and wedding gifts.  Mr. Hall is a competent optician and has made a specialty of this class of work.  In general appearance the store is one of the richest in the state of Wisconsin.

                                                Chas. R. Hoffmann

It has been said that the love of ornament is a relic of barbarism.  Whether this be true or not the fact remains that civilization has quickened man’s natural love for the ornate.  Among the local stores which appeal to man’s taste for the artistic is the jewelry establishment of Charles R. Hoffman on Main Street.  While the display windows reveal something of the splendor of the shelves and counters within, yet to enjoy fully this banquet of flashing gems, of gleaming gold and silver, and of sparkling cut glass ware, one must enter in.  Here the senses may have a chance to revel and feast upon the jeweled splendors that are possible only in a modern store of this kind.  While the Hoffman stock embraces the best there is in watches, clocks, rings, chains, bracelets, ornaments, kodaks, cut glass and gold and silver tableware, one of the finest souvenirs of the place is a gold souvenir spoon with an elaborate Indian pattern.  Twenty-six different patterns are kept.  Mr. Hoffman makes a specialty of optical work.  His patients, in many instances, come from long distances and 12,000 prescriptions testify to the confidence that has been reposed in his ability.

 

                                                BUSY INDUSTRIES IN THE LOCAL FIELD

                                         Waupaca County is Agricultural but it Has Several Mills

            At the southeastern boundaries of the city is an industry which doubtless is known farther than any other business in Waupaca.  This is the Waupaca Arctic Nursery, owned by A.D. “Appletree” Barnes.  A personal visit to this interesting plantation quickly explains the sobriquet which has become part of Mr. Barnes’ name.  Of the 240 acres under cultivation, a large percent of this ideal farm land is devoted to the cultivation of hardy varieties of apple trees.  Here great raising of young trees and they are found in every stage of growth.  In one block I saw 28,000 two year old trees, another had 60,000 ready to market this fall, while in still another block thousands of grafted shoots were barely showing above the ground.  From a commanding eminence I had a chance in one sweeping view to survey the entire farm, and these apple forests from the shoot to the ----ing tree were visible on every side, and shut off the vista with impenetrable shade.

            This farm has not sprung up in a night.  It has taken eighteen years of toil, study and observation to bring it to its present high state of cultivation.  And it is probable that few men in the country have a more thorough knowledge of horticulture.  Appletree Barnes, who is recognized as an expert and authority in this science, has for two years supplied the Wisconsin Agricultural college with model nursery trees for students’ work, while he will furnish stock for 1905-’06.

            At the great world shows of Chicago, Omaha, Buffalo and St. Louis his exhibitions were rewarded with prize models.  His fruits were unsurpassable and the displays were magnificent.  While apple trees are given first place on the plantation by reason of their number and variety, other trees and small fruits receive attention.  In fact the strawberries grown on the farm cannot be excelled in size anywhere on earth.  I saw bushels of them averaging in size like an English walnut, but with the flavor of smaller fruits. I was the more impressed as experience shows great size and flavor do not always go together.  The evidence of scientific farming is apparent on all sides and Mr. Barnes has been recognized as an expert throughout the state, having for ten years been horticultural lecturer at farmers’ institutes.

            His success as an horticulturalist has been remarkable, and he has the distinction of having sold more young trees than any man in the northwest.  His nursery goods are shipped as far west as Washington and as far east as new York and Vermont.  Upon the farm are now growing 60,000 fruit tree root grafts, 45,000 young trees, 26,000 two-year-old and 50,000 three-year-olds.  Besides are 20,000 strawberry plant breeders, 15,000 small fruit plants, 10,000 ornamental trees and 30,000 shade trees, including poplars and box elders from a foot to ten feet high.  There are also plum cherry, and other fruit trees.  In 1894 over 7,000 bushels of apples were raised on the plantation and the fruit found its way to all parts of the country.  Appletree Barnes is a great advertiser and uses catalogues freely.  A postal card will bring one.

                                                            Born’s Cigar Factory

            Waupaca today has within its unconscious grasp the nucleus of what could be made a good sized factory employing a score or more high salaried people.  This is the cigar shop of J.E. Born.  The factory, which has been in operation nearly four years, has done well but it can do better.

            It could be enlarged and made to employ a large number of hands.  But it is a matter that rests with the citizens of Waupaca.  Will they do it?  All that is necessary to produce the result is encouragement that comes from moral and financial support.  Waupaca ought to give preference to the products of its home industries, particularly if those products are equal or superior to those brought in from the outside.  In truth Waupaca should ship out cigars as well as ship them in.  And it is a fact easily established by competent judges that the goods put out by the home factory average superior to the foreign product.  If there is manufactured for the same price a cigar superior to the “Little Queen” or “The Princess” I defy any one to name the brand and place of manufacture.  In the ten-cent goods Mr. Born has a cigar, “The Fragrant”, which will also hold its own with other ten-cent brands.  Care is exercised in the selection of the stock and the customer is certain of an easy, fragrant, satisfying smoke whether he buys the five or the ten-cent stock.

            If Waupaca citizens should demand home goods the factory would be compelled to keep a force of men at work to supply the home trade and there is no class of workmen who make better salaries and spend more money in proportion to what they earn than the cigar maker.  This is a nefarious fact.  The Born cigars, even now, have a good sale throughout the county but every one of them ought to be sold in Waupaca.  Mr. Born puts out an honest cigar.  He does not establish brands every new moon and run them in the ground by putting out an inferior cigar when a demand is created.  His yesterday, today and tomorrow, and it will continue to be the same.  The thing now is for citizens to stand pat for the home cigars and get a big factory established here.  It can be done if Waupaca smokers say so.  In other words, it’s up to Waupaca.

                                                            Central Lumber Company

            Conspicuous in the list of extensive industries which play their part in maintaining the commercial prestige of Waupaca is the planing mill of the Central Lumber Company.  The plant is among the most important of the community and has a high rating with builders throughout the state.  Its officers are numbered among the most substantial men of Wisconsin and the business done is not only enormous and far-reaching, but it comes in contact with the more important side of the community – its architectural strength.  While the local plant is the principle one, the company also has yards at Dale, Sheridan and Weyauwega.  The firm sells considerable lumber in wholesale lots but not form this plant.  The lumber at the local yards is nearly all worked up into mouldings, ceilings, sidings and other finished interior and exterior building material.  The fact that over one million feet of lumber is handled annually will give an idea of the capacity of the plant, which employs on an average of ten men.  Lumber, lath, shingles, sash, doors, blinds and other building supplies are handled.  The officers are George C. Holtz, Columbus, Wis., president, and F.A. Fuller, Oshkosh, secretary and treasurer.  Lumber is shipped in from all parts of the country, red cedar shingles being shipped in from the state of Washington, with cedar from Michigan, yellow pine from the south, hemlock from the north, while the ordinary pine is shipped in from the Chippewa Falls country.  The mill is busy the entire year around and is a strong factor in the local industrial situation.

                                                            A.G. Nelson Lumber Company

            Most prominent among the business firms of Waupaca and extensive in the scope of its business dealings is the Nelson Lumber Company on Water Street.  A business which is brought in touch with the architectural side of the town or city is in touch with the most vital part of its business life.  The company has furnished a larger share of the lumber used in the construction of the buildings in this part of the state and the field is constantly broadening and growing in importance.  The mill is equipped to turn out nearly everything in finished lumber needed in the construction and completion of the business block or dwelling.

            Connected with the lumber mill and drawing its power from practically the same source, the dam nearby, is the grist mill of the company which also does a large business in this section of the state.  The plant is one of the oldest in Wisconsin and it is about the first one to arrest the attention of the stranger upon entering the city from the depot.  Besides an immense stock of flour carried by the grist mill, the firm does a large business in paints, oil and window glass.  Coal in large quantities is also handled by the firm, which his well known in this and surrounding counties.

                                                                        Woolen Mills

            One of the most promising industries of Waupaca at the present time is the woolen mill owned by J.W. Evans.  Owing to the fact that Mr. Evans desires to escape the care and responsibility of the work the mill is at present on the market and the opportunity is a splendid one for a young man with money, business enterprise and reasonable amount of energy.

            The mill, which gets power from Crystal River, an outlet of the lakes, which is influenced neither by flood nor drought, is supplied with all the machinery to convert raw wool into the finished cashmeres, flannels or other marketable products.  When the mill was operated with a full force, goods were sold directly to the retailer and a profitable business was done. The mill requires the close attention of a practical man for its successful operation.  The equipment is not only complete, but the machinery is of the best while the lakes are the natural reservoir which furnish an unfailing supply of cheap power that makes competition with big mills possible.

                                                                        Bruley’s Livery

            It is natural to presume that a city like Waupaca, with good roads, beautiful drives and a promising business country surrounding, will create a demand for rigs.  Everyone cannot afford to won a horse yet nearly everybody has more or less occasion to use one if it is merely for purposes of pleasure.  It is this situation that creates a demand for the livery.  In this field as in others Waupaca is not behind other cities of the same size.  A survey of the livery business will prove that it leads.  The oldest establishment of the kind in this section is owned by W. Bruley and the livery is also the largest.  Mr. Bruley has been located here twenty-four years (illegible) years ago his livery stand upon the present site of the Park Hotel.  Sixteen good horses are kept on hand and the (illegible) ment includes nearly everything from a hotel bus and baggage wagon to a swell pleasure rig.  Mr. Bruley still does an enormous business, trade being drawn largely from Waupaca although he has a big commercial trade.  Mr. Bruley has a 240-acrew farm near the city which is considerable of a hobby for the genial livery man.

            I understand the livery is in the market.  It is a fine money-making opportunity for some one.

                                                                        Johnson’s Tannery

            Just at the corner road where the (illegible) turns into Ware street, is a long, red, two story, wooden building.  It is the warehouse of J. Peter Johnson, who is serving his second term as councilman, is considered one of the brightest and shrewdest minds, in the board and the honor that has been conferred upon him by his colleagues shows the confidence that is reposed in his sagacity and astuteness as well as the esteem in which he is held.  Naturally tactful and a born diplomat, having a good knowledge of parliamentary laws, it is most natural that this popular legislator should be chosen to fill the office.  And there are those of his friends who believe that he would reflect credit upon his community were he chosen to a higher office.  He is still a young (illegible) and there is no telling to what heights he may yet aspire.  This is at least what his friends tell me.  Mr. Johnson’s commercial bent on find is towards the hide, wool and seed store which he conducts.  He makes a specialty of hides and seeds having been in the business some six years.  In 1900, Mr. Johnson was one of the census enumerators, for this district, and it is a noteworthy fact that he was one of the most industrious and conscientious employees of the government at that time.

                                                                        F.E. Lund

            A business almost exclusive in its (illegible) and character is the harness establishment of F.E. Lund. Mr. Lund, who has been in business since 1876, does a thriving and prosperous business in this line and keeps several (illegible) workmen busy.  He carries a large stock of single and double harness of the finest workmanship, while the stock is of the very best selected stock is a specialty and he has filled orders that have come from a long distance.  Some of the finest sets of harness seen in the county have been turned out of this shop, which also carries a large supply of saddles, fly nets, collars, bridles, blankets and other horse and wagon supplies.

 

 

Photo list:  The Narrows; Grand View Hotel Annex; Lake Park, the Fair Store, Main Street, collage of photo of National Bank exterior and interior with name, M.E. church, Danes’ Home hall, portrait of AD Appletree Barnes, The Gordinier, Twenty-First Wisconsin Regiment Building of the Wisconsin Veterans’ Home, Spencer’s Residence, Scene of the Mead Murder, Waupaca High School, Shearer Home, A. Larsen & Son’s Grocery Store (interior), Peterson Grocery Company (interior)

 

 

                        WAUPACA AS A SUMMER RESORT IS WITHOUT EQUAL IN THE STATE

FAVORED BY NATURE WITH ENVIRONMENTS THAT MAKE IT PARTICULARLY DESIRABLE FOR THOSE WHO SEEK PEACE AND REST.

Pen Pictures of the Lakes, the Soldiers’ Home, Public Buildings, Private Home, Business Places, Men, Events and Scenes That Make Up the Attractive Town Where Thousands Visit.

            The principal attractions of Waupaca are the Soldiers’ Home and the lakes.  The government buildings front the water and many cottages have been added to this beautiful home of the veterans of our wars.  Here amid scenes, strikingly favored by nature, under the shade of towering trees, on the sun-drenched stretches of green, where birds sing and nature is forever at peace or producing matchless combinations of sky, land and water, the veterans spend their declining days, many of them with their wives.

            The chief charms are, however, the lakes, with their magnificent contrasts, and picturesque combinations of scenery.  There are three hotels.  Boating, dancing, golfing, fishing, tennis and other pleasures while away the pleasant hours.  It is a favored region, artistic in its beauty, its quiet and its invigorating enchantment.  A chain of thirteen lakes and numerous picturesque islands and nooks can be visited in one of the little steamers or in the private row boats and launches which dot the shadowed water’s edge.  It is an ideal spot and thousands of people are entertained at the hotels here during the summer.  The lakes are about five miles from the city and the ride is a beautiful one whether made in a street car or a private conveyance.

            When, however, Waupaca’s present and future is considered, when its ambitions are weighed and the enterprise of its citizens measured, when its hopes and aspirations are taken into account and its possibilities viewed, when all these features are inventoried whether from a commercial or an artistic standpoint, one must first take up its business men for upon these men, whether acting as merchants or officials of the city, depends the welfare and success of Waupaca.  They are the ones who are shaping Waupaca’s history and they are the ones who must guide the ship of commercial and municipal activity, for upon them rests the responsibilities of the future.

                        (accompanying photo of Grand View Dock not included with transcription)