THE WAUPACA PUBLISHING COMPANY, INC.

From Scott Turner, January 16, 2001

 

            The Waupaca Publishing Company, Inc., can trace its roots in the Waupaca business community to the late 1850s where the first newspaper appeared in the Waupaca area.  Since that time a number of newspapers have been published in the city of Waupaca with the weekly Waupaca County Post currently being the only city newspaper.

            In addition to the County Post, the Waupaca Publishing Company publishes four other newspapers and two magazines as well as doing contract web printing at out Waupaca facility.  The company currently employs 50 full-time and about 25 part-time people.

 

PUBLICATIONS PUBLISHED BY WAUPACA PUBLISHING INCLUDE:

 

Waupaca County Post:  A weekly newspaper covering the city and surrounding area.  A paid circulation, tabloid-sized community newspaper providing news coverage of city and county government, community activities and local sporting events.  The newspaper is published each Thursday and distributed by mail and newsstand sales.

 

Wisconsin State Farmer:  This weekly newspaper is circulated throughout Wisconsin, northern Illinois and other bordering states. As the title suggests, news coverage is exclusively farm related, as is the advertising which the paper contains.  Agricultural news is collected by a full-time reporter in Madison, a host of correspondents and two wire services.  The paper is published each Friday and is distributed exclusively by mail.  The Wisconsin State Farmer is one of the largest weekly newspapers in the state.

 

Weyauwega Chronicle: A weekly community newspaper serving the Weyauwega/ Fremont area in southeastern Waupaca County.  The Weyauwega Chronicle covers news and community events taking place in the Weyauwega/Fremont area.  The newspaper is published each Thursday and is available by subscription or at local newsstand outlets.  While production takes place in Waupaca, an office is located in Weyauwega.

 

Picture Post:  A free-distribution, seasonal newspaper devoted to visitors to the Waupaca Chain O’ Lakes area.  For 15 weeks during the summer the Picture Post runs photos of visitors to the area along with news and features affecting the Chain O’ Lakes area.  The paper is published each Friday beginning one week prior to Memorial Day and ending the Friday preceding Labor Day. The Picture Post is available free at scores of outlets throughout the area.

 

Tri-County Advertiser:  A weekly shoppers guide distributed free throughout the area each Tuesday.  The Tri-County is strictly advertising and is available by mail or at many outlets in and around Waupaca.

 

Silent Sports Magazine:  A widely read monthly magazine circulated in Wisconsin, Minnesota and Illinois by subscription and newsstand sales.  Billed as “Mid-America’s Aerobic Recreational Sports Magazine”, Silent Sports devotes its coverage to such things as bicycling, running, cross-country skiing, canoeing and other such sporting activities.  In addition to news coverage of events, the magazine carries monthly departments dealing with bicycling, nutrition, skiing, canoeing, camping and running.  A very extensive calendar of silent sports activities is published for Wisconsin, Illinois and Minnesota.

 

Wisconsin Horsemen’s News:  A monthly magazine devoted to the Wisconsin pleasure horse interest.  The magazine carries news of activities and current events affecting the horse industry.  An extensive calendar of horse-related activities is carried each month as well as advertising for shows and competitions.  The magazine is available by mail or through newsstand sales at businesses catering to horse owners.